New Scania HGV's have 'electrifying' results
I have chosen the company Scania, as an example of a brand who is currently future proofing their business by meeting future challenges.
Voices heard through Google's Question Your Lens campaign
In 2018, tech giant Google, mainly known for its search engine and other tech gadgets, released a campaign called ‘Question Your Lens'.
'Innocent' juicy ad banned by ASA for plastic-washing
In February 2022, a TV ad commissioned by Innocent Drinks was banned by the Advertising Standards Agency (ASA) for their campaign
An Introduction to three case studies on how marketing and digital communications can be ‘ethical’
An Introduction to three case studies on how marketing and digital communications can be ‘ethical’