Virtual and Augmented Realities: Transforming the Landscape of Marketing and Digital Communications
In an era dominated by technological advancements, Virtual Reality (VR) and Augmented Reality (AR) have emerged as transformative tools,...
Influencer marketing: A thing of the past or a common marketing tactic of the future?
Over the past decade, the choice to use influencers as part of a brands marketing strategy has increased immensely (West, 2023). What was...
AI Generated images: A tool of the future or a menace in marketing and digital communications?
Figure 1. AI images (TheNewStack, 2023) The robots are taking over! Or are they? This is one of the big albeit (trivial) questions many...